RUIDOSO, NM – April 11, 2024—The Village of Ruidoso proudly announces the launch of its groundbreaking tourism campaign, Real Ruidoso | Ruidoso Real, at DiscoverRuidoso.com. The campaign invites visitors to discover authentic experiences and forge genuine connections with the community's heart and soul.

Ruidoso has long been celebrated for its natural beauty and outdoor adventures in the picturesque mountains of New Mexico. However, the Real Ruidoso campaign aims to go beyond the surface, inviting travelers to engage with the warm and welcoming community that defines the true essence of Ruidoso.

"At its core, Ruidoso is more than just a destination; it's a vibrant community filled with rich experiences, independent businesses, and unforgettable moments," said Mayor Lynn Crawford. "With Real Ruidoso, we invite visitors to immerse themselves in the authentic charm of our village, where genuine connections await around every corner."

One of the cornerstones of the Real Ruidoso campaign is the spotlight on local individuals who embody the community's spirit. Through a series of inspiring stories, visitors will discover the remarkable journeys of Ruidoso residents who have turned their dreams into reality while making a positive impact on the community.

Among the featured stories is that of Eddie and Shelby Gutierrez, the founders of Downshift Brewing Company. Their journey from dreamers to community leaders showcases the entrepreneurial spirit and deep-rooted connection to Ruidoso that defines the Real Ruidoso experience.

Additionally, the campaign highlights the transformative journey of Elizabeth Potter, who went from being a tourist to a torchbearer of the community. Potter's dedication to Ruidoso exemplifies the profound impact that one person can have on a community, inspiring others to become actively involved in shaping its future.

The Real Ruidoso campaign also spotlights local businesses like Happy Hiker, owned by Jerod and Amanda Foster. Their commitment to supporting the community through outdoor adventures and family-focused initiatives embodies the spirit of Real Ruidoso.

As part of the campaign, visitors are encouraged to explore Ruidoso's unique attractions, participate in local events, and engage with residents to experience the village's authentic charm.

"Ruidoso is a place where memories are made, innovation thrives, and connections are forged that last a lifetime," said Kerry Gladden, head of Tourism PR & Media Relations for the Village. "With Real Ruidoso, we invite you to join us on a journey of discovery and connection as we celebrate the real heart and soul of our community."

For more information about the Real Ruidoso campaign and to plan your visit, please visit DiscoverRuidoso.com/real-ruidoso.

MEDIA CONTACT: Kerry Gladden

kerry@itstheagency.com

575-937-2664

[Note to Editors: High-resolution images and additional background information are available upon request. Interviews with key stakeholders and featured individuals can also be arranged.]